I make Shorts out of the funniest stuff I can find and I'm very picky about what makes the cut. It has to actually make me laugh first. Every video is basically me sharing the kind of humor/entertainment I'm into, so it tends to land with people who laugh at the same things I do.
I post once per day, because I'd rather put the time in and get it right. These aren't lazy compilations thrown together in five minutes. I sit down and actually edit them, picking the clips, dropping in sound effects and transitions, writing the descriptions, and getting the rankings to flow. All in, it's usually around two-three hours per video.
I care about this stuff. I want each one to feel fresh and worth watching more than once, not something you scroll past and forget.
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